A review of digital family businesses : setting marketing strategies, business models and technology applications
José Ramón Saura, Daniel Palacios-Marqués and Belém Barbosa
| Year of publication: |
2023
|
|---|---|
| Authors: | Saura, José Ramón ; Palacios Marqués, Daniel ; Barbosa, Belem |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 29.2023, 1, p. 144-165
|
| Subject: | Decision making | Family firms | Information communication technology | Marketing | Familienunternehmen | Family business | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-03-2022-0228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553730