A review of e-mass customization as a branding strategy
Ye Yan, Suraksha Gupta, Klaus Schoefer, Tana Licsandru
| Year of publication: |
2020
|
|---|---|
| Authors: | Yan, Ye ; Gupta, Suraksha ; Schoefer, Klaus ; Licsandru, Tana |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 3, p. 215-223
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| Subject: | E-mass customization | Co-design | Brand performance | Web interface design | Manufacturing design technology | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Produktgestaltung | Product design | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Social Web | Social web | Website | Mass Customization | Mass customization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00087-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296209