A review of psychological resilience : paving the path for sustainable consumption

Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour, necessitating further exploration within the consumer context. There is a paucity of research dedicated to cultivating psychological resilience among consumers. This study addresses this gap by specifically examining consumers' psychological resilience and probing its determinants and mediating mechanisms. The objective is to comprehensively understand the research streams, antecedents, consequences, and trajectories in this realm. Through a meticulous non-systematic narrative literature review, high-quality journal articles, foundational theories, antecedents, phases, and mediator mechanisms associated with consumer psychological resilience are incorporated. Pioneering the first comprehensive definition of consumer psychological resilience, this study has implications for green and social marketing, governmental policies, and individual consumer behaviour, providing insights into fostering sustainable consumption amidst global uncertainty. Contributing to the knowledge base, this study offers a robust framework for understanding and cultivating consumers' psychological resilience.