A review of SME clusters and the need for cluster branding in India
Manmeet Bhamra, Kaushal Kishore, Sanjay Pal
| Year of publication: |
2024
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|---|---|
| Authors: | Bhamra, Manmeet ; Kishore, Kaushal ; Pal, Sanjay |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 51.2024, 1, p. 19-38
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| Subject: | cluster brand management | cluster branding | clusters | COVID-19 | promotion of SMEs | small and medium-sized enterprises | SME clusters | SMEs | strategic collaboration | KMU | SME | Markenführung | Brand management | Regionales Cluster | Regional cluster | Indien | India | Unternehmensnetzwerk | Business network | Clusteranalyse | Cluster analysis | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2024.135218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064094