A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Year of publication: |
2014
|
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Authors: | Rozan Fortunato, Vitor Costa ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 6.2014, 2, p. 201-220
|
Subject: | Neuroeconomics | Marketing | USA | United States | Neuromarketing | Neuroökonomie |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v6i2.5446 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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