A review of two decades of research on language in international and multicultural marketing (1997-2020)
Yung-Hwal Park, Kevin Lehnert
| Year of publication: |
2022
|
|---|---|
| Authors: | Park, Yung-Hwal ; Lehnert, Kevin |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 13.2022, 2, p. 188-211
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| Subject: | communication | language | literature review | marketing | Sprache | Language | Bibliometrie | Bibliometrics | Marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Interkulturelle Beziehungen | Cross-cultural relations | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2022.121964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198082