• About the authors
  • Foreward
  • Eexcutive summary
  • Introduction
  • Chapter 1: The impact of genomics
  • Preface
  • The Opportunities
  • The Challenges
  • A Final Word
  • Chapter 2: The impact of genetics
  • Preface
  • Disease Genetics
  • Pharmacogenetics
  • A Final Word
  • Chapter 3: Managerial challenges
  • Preface: Looking Back and Looking Forward
  • Strategy—Searching for Genomic Competitive Advantage
  • Putting the Strategy into Operation
  • A Final Word
  • Conclusion
  • Methodology