- About the authors
- Foreward
- Eexcutive summary
- Introduction
- Chapter 1: The impact of genomics
- Preface
- The Opportunities
- The Challenges
- A Final Word
- Chapter 2: The impact of genetics
- Preface
- Disease Genetics
- Pharmacogenetics
- A Final Word
- Chapter 3: Managerial challenges
- Preface: Looking Back and Looking Forward
- Strategy—Searching for Genomic Competitive Advantage
- Putting the Strategy into Operation
- A Final Word
- Conclusion
- Methodology
Persistent link: https://www.econbiz.de/10005845339