A rose by any other name would smell as sweet? : the impact of hierarchical labeling on consumers' choices in tiered pricing plans
Liangyan Wang, Xun Deng, Haipeng (Allan) Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Liangyan ; Deng, Xun ; Chen, Haipeng |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 2, p. 259-273
|
| Subject: | Choice deferral | Compromise effect | Framing | Product labeling | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09694-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125213