A sales forecasting model for consumer products based on the influence of online word-of-mouth
Year of publication: |
2015
|
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Authors: | Chern, Ching-Chin ; Wei, Chih-Ping ; Shen, Fang-Yi ; Fan, Yu-Neng |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 445-473
|
Subject: | Electronic word-of-mouth | Online review | Sales forecast | Text mining | Time series data | Data Mining | Data mining | Prognoseverfahren | Forecasting model | Social Web | Social web | Virales Marketing | Viral marketing | Absatz | Sales | Personalisierung | Personalization |
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