A scale for measuring effort towards marketing intelligence in service sector
Digamber Singh Negi
| Year of publication: |
2019
|
|---|---|
| Authors: | Negi, Digamber Singh |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 17.2019, 1, p. 64-76
|
| Subject: | Marketing Intelligence | Customer orientation | Competitive Intelligence | Propensity towards Information Generation and Customer Focus | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Dienstleistungssektor | Service industry | Wettbewerbsanalyse | Competitive analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139128