A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
| Year of publication: |
2022
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|---|---|
| Authors: | Donthu, Naveen ; Lim, Weng Marc ; Kumar, Satish ; Pattnaik, Debidutta |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 2, p. 105-117
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| Subject: | Werbung | Advertising | Zeitschrift | Magazine | Forschungsevaluation | Research evaluation | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325472