Measuring the Strategic Readiness of Intangible Assets - Does your company have what it takes to execute its strategy? It's easy to find out about the financial and physical resources. But what about intangibles like talent, information systems, and organization? Here's a systematic way to find out whether you've got the intangible assets you need to carry out the strategy you have planned.
Kaplan, Robert S., (2004)
MacFarlan, Franklin Warren, (1973)
Kaplan, Robert S., (2008)
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