A seasonal model with dropout to improve forecasts of purchase levels
Robin Wünderlich, Nancy V. Wünderlich, and Florian v. Wangenheim
| Year of publication: |
2022
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|---|---|
| Authors: | Wünderlich, Robin ; Wünderlich, Nancy V. ; Wangenheim, Florian von |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 2, p. 212-236
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| Subject: | customer-base analysis | seasonality | regularity | dropout | hierarchical Bayes | Saisonale Schwankungen | Seasonal variations | Prognoseverfahren | Forecasting model | Zeitreihenanalyse | Time series analysis | Bayes-Statistik | Bayesian inference | Abbrecher | Drop-outs | Theorie | Theory | Saisonkomponente | Seasonal component |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221087249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424176