A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry
Pratyancha Singh, Vinod Kumar, and Sonia Kataria
| Year of publication: |
2023
|
|---|---|
| Authors: | Singh, Pratyancha ; Kumar, Vinod ; Kataria, Sonia |
| Subject: | customer loyalty | customer satisfaction | customer trust | customer value | e-CRM service | switching cost | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Indien | India | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Wechselverhalten | Switching behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2022.2136439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549034