A Shifting Paradigm of Work-Life Balance in Service Context-An Empirical Study

Purpose: The study examined the effect of various ‘work-life balance’ determinants such as employee benefits, work environment, workload, flextime and discrimination on work culture and job satisfaction. Introduction: In the second half of the last century, tremendous environmental, economic, political, and socio cultural changes contributed to the restructuring of couples in their relation to work. Literature review: Several fundamental changes in family and work structures, such as the participation of women in the workforce, family arrangements that deviate from traditional gender-based roles (e.g. dual-earner couples), and technological changes (e.g. cell phones, portable computers) have reduced the separation between job and family life. Methods: Data were collected from a multinational insurance firm based on structured questionnaire. Conclusion: Results indicated that employee benefits, work environment, flextime, and discrimination were significantly related with job satisfaction. Although work environment and workload were related significantly with work, culture but work culture has no relationship with flextime, and discrimination of the employees. Recommendations: The findings suggest that incorporating these dimensions may render service organization with the potent to improve existing level of performance and job satisfaction.