A short 8-item scale for measuring consumers' local-global identity
Lingjiang Tu; Adwait Khare; Yinlong Zhang
| Year of publication: |
2012
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|---|---|
| Authors: | Tu, Lingjiang ; Khare, Adwait ; Zhang, Yinlong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 35-42
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| Subject: | Markenartikel | Brand | International | Verbrauchereinstellung | Consumer attitudes | Globalisierung | Globalization | Persönlichkeitspsychologie | Personality psychology | Messung | Measurement | Validierung | Validation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552150