A simple test for distinguishing between internal reference price theories
Tülin Erdem; Michael L. Katz; Baohong Sun
| Year of publication: |
2010
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|---|---|
| Authors: | Erdem, Tülin ; Katz, Michael L. ; Sun, Baohong |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 3, p. 303-332
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| Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Produktqualität | Product quality | Wahrnehmung | Perception | Modellierung | Scientific modelling | Gewürz | Spices | Haushaltspapierprodukt | Household paper product | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008652536