A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Year of publication: |
2023
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Authors: | Garcia-Davalos, Alexander ; Garcia-Duque, Jorge |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1104-1137
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Subject: | advertising spreading | branded apps | Mobile advertising | personal social networks | user privacy perception | viral advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Mobile Anwendung | Mobile application | Social Web | Social web | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Markenimage | Brand image | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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