A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Jukti Kumar Kalita and Robert H. Ducoffe
| Year of publication: |
1995
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|---|---|
| Authors: | Kalita, Jukti Kumar |
| Other Persons: | Ducoffe, Robert H. (contributor) |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 8.1995, 4, p. 1-16
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| Subject: | Zeitschrift | Magazine | Preis | Price | Werbung | Advertising | USA | United States | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001201601