A social cognitive theory of customer value co-creation behavior : evidence from healthcare
Year of publication: |
2024
|
---|---|
Authors: | Hasan, Md Moynul ; Chang, Yu ; Lim, Weng Marc ; Kalam, Abul ; Shamim, Amjad |
Published in: |
Journal of health organization and management. - Bradford : MCB Univ. Press, ISSN 1758-7247, ZDB-ID 2109532-2. - Vol. 38.2024, 9, p. 360-388
|
Subject: | Self-efficacy | Experience | Co-creation | Engagement | Customer | Value co-creation behavior | Kundenintegration | Customer integration | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
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