A social CRM analytic framework for improving customer retention, acquisition, and conversion
Soumaya Lamrhari, Hamid El Ghazi, Mourad Oubrich, Abdellatif El Faker
| Year of publication: |
2022
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|---|---|
| Authors: | Lamrhari, Soumaya ; El Ghazi, Hamid ; Oubrich, Mourad ; El Faker, Abdellatif |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-19
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| Subject: | Social media | Sentiment analysis | Machine learning | Acquisition | Conversion | Customer retention | Customer satisfaction | Social CRM | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121275 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209542