A social endorsing mechanism for mobile coupons
Year of publication: |
[2017]
|
---|---|
Authors: | Li, Yung-Ming ; Liou, Jyh-Hwa ; Ni, Ching-Yuan |
Published in: |
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers. - Cham : Springer, ISBN 978-3-319-69643-0. - 2017, p. 117-124
|
Subject: | Kundenbindungsprogramm | Loyalty program | Social Web | Social web | Internetnutzung | Internet usage | Soziales Netzwerk | Social network | Kaufentscheidung | Purchase decision |
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