A social media analysis of the contribution of destinations to client satisfaction with hotels
Year of publication: |
2013
|
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Authors: | Bulchand-Gidumal, Jacques ; Melián-González, Santiago ; González López-Valcárcel, Beatriz |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 44-47
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Subject: | Hotels | Social media | TripAdvisor | DMO | Hoteliers | Client satisfaction | Social Web | Social web | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing |
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