A special price just for you : effects of personalized dynamic pricing on consumer fairness perceptions
Anna Priester, Thomas Robbert, Stefan Roth
| Year of publication: |
2020
|
|---|---|
| Authors: | Priester, Anna ; Robbert, Thomas ; Roth, Stefan |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 19.2020, 2, p. 99-112
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| Subject: | Personalized pricing | Fairness perceptions | Privacy concerns | Dynamic pricing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Datenschutz | Data protection | Experiment | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-019-00224-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297876