A Stackelberg game analysis of livestreaming sales and product returns in e-commerce
Year of publication: |
2025
|
---|---|
Authors: | Wei, Fangfang ; Hao, Hao ; Pourhejazy, Pourya ; Xu, Zhaoran |
Subject: | Livestreaming sales model | Price optimization | Product return rate impact | Sales profitability analytics | Stackelberg game | Spieltheorie | Game theory | Verkauf | Selling | Duopol | Duopoly | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Absatz | Sales |
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