A stakeholder approach to branding clusters : pointers to a research agenda
Edward Kasabov and Usha Sundaram
| Year of publication: |
2013
|
|---|---|
| Authors: | Kasabov, Eduard ; Sundaram, Usha |
| Published in: |
Regional studies. - Abingdon, Oxfordshire : Routledge, Taylor & Francis Group, ISSN 0034-3404, ZDB-ID 412842-4. - Vol. 47.2013, 4, p. 530-543
|
| Subject: | Stakeholder | Markenführung | Brand management | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751719