A statistical framework for obtaining weights in multiple criteria evaluation of voices of customer
R. P. Suresh and Anil K. Maddulapalli
| Year of publication: |
2009
|
|---|---|
| Authors: | Suresh, R. P. ; Maddulapalli, Anil K. |
| Published in: |
Product research : the art and science behind successful product launches. - Dordrecht : Springer, ISBN 978-90-481-2859-4. - 2009, p. 211-229
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Maßeinheit | Unit of measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977229