A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Selin Türkel, Ebru Uzunoğlu, Melike Demirbağ Kaplan and Beril Akıncı Vural
| Year of publication: |
July-August 2016
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|---|---|
| Authors: | Türkel, Selin ; Uzunoğlu, Ebru ; Kaplan, Melike Demirbağ ; Vural, Beril Akıncı |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 23.2016, 4, p. 228-242
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| Subject: | corporate social responsibility (CSR) | CSR communication strategy | brand familiarity | environmental domain | advertising and publicity | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Werbung | Advertising | Markenimage | Brand image | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Stakeholder | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.1373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600308