A strategic framework for developing and assessing political, social issue and corporate image advertising
Thomas J. Reynolds ; Steven J. Westberg ; Jerry C. Olson
| Year of publication: |
1994
|
|---|---|
| Authors: | Reynolds, Thomas J. ; Westberg, Steven J. ; Olson, Jerry C. |
| Publisher: |
University Park, Pa. : The Mary Jean and Frank P. Smeal College of Business Administration |
| Extent: | 29, 7 S. : graph. Darst. |
|---|---|
| Series: | Working papers in marketing. - University Park, Pa.. - Vol. 186 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004566090