A strategic framework for integrating marketing and supply chain strategies
| Year of publication: |
2010
|
|---|---|
| Authors: | Jüttner, Uta ; Christopher, Martin ; Godsell, Janet |
| Published in: |
The international journal of logistics management. - Bradford : Emerald, ISSN 0957-4093, ZDB-ID 10348256. - Vol. 21.2010, 1 (1.1.), p. 104-127
|