A strategic process to manage the right value proposition with retailers in the B2C sector
Mehir Baidya and Bipasha Maity
| Year of publication: |
2024
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Maity, Bipasha |
| Subject: | Firms | Panel data | Process | Retailers | Sharing | Strategies | Value propositions | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Prozessmanagement | Business process management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BPMJ-09-2023-0692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324341