A strategy‐based model for e‐commerce planning

Poor planning practice is one of the reasons for the inferior results of some e‐commerce ventures. In this paper, it is suggested that a strategy‐based e‐commerce planning model containing seven specific dimensions, with strategy at its core, should be considered when entering into a new e‐commerce venture. Implications for managerial practice upon the adoption of such a planning model are also discussed.

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Year of publication:	2003
Authors:	Kao, Diana ; Decou, Judith
Published in:	Industrial Management & Data Systems. - MCB UP Ltd, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 103.2003, 4, p. 238-252
Publisher:	MCB UP Ltd
Subject:	Electronic commerce \| Process planning \| Modelling

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02635570310470638 [DOI]
Source:	Other ZBW resources

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