A Strategy Framework to Boost Conversational AI Performance

The development of conversational AI applications is often more tactical than strategic; more technology-focused than focused on the end user and the problem to be solved. This paper provides a strategy framework to structure the effective development of conversational AI in research and practice.

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Year of publication:	2021
Authors:	Hildebrand, Christian ; Hundertmark, Sophie
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 38.2021, 4, p. 10-16
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276147 [Handle] RePEc:zbw:hsgmrs:276147 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337632