A strategy to enhance consumer trust in the adoption of mobile banking applications
Year of publication: |
2022
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Authors: | Tsokota, Theo ; Musungwini, Samuel ; Mutembedza, Amanda |
Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 14.2022, 1, p. 256-271
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Subject: | mobile technology | strategy | technology adoption | Technology Threat Avoidance Theory | trust | Innovationsakzeptanz | Innovation adoption | Vertrauen | Confidence | Electronic Banking | Electronic banking | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Informationstechnik | Information technology |
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