A structural equation model of customer satisfaction and future purchase of mail-order speciality food
Year of publication: |
2006
|
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Authors: | Mai, Li-Wei ; Ness, Mitchell R. |
Subject: | customer satisfaction | re-purchase intentions | speciality mail order food | structural equation modelling | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Distanzhandel | Distance selling | Marktforschung | Market research |
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