A study of cooperation between suppliers and e-commerce platforms based on biform game
Year of publication: |
2022
|
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Authors: | Wang, Xin ; Yao, Song ; Wang, Jun ; Li, Yu ; Yu, Baoqin |
Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 1, p. 1-21
|
Subject: | B2C E-Commerce | Biform Game | Logistics Service | Optimal Strategies | Sales Promotion | Shapley Value | Electronic Commerce | E-commerce | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Shapley-Wert | Shapley value | Logistik | Logistics | Beziehungsmarketing | Relationship marketing |
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