A study of event brand image, destination image, event, and destination loyalty among international sport tourists
Bang An and Rei Yamashita
| Year of publication: |
2024
|
|---|---|
| Authors: | An, Bang ; Yamashita, Rei |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 24.2024, 2, p. 345-363
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| Subject: | behavioral intention | brand image | event image | event tourism | Sport tourism | Markenimage | Brand image | Destinationsmanagement | Destination management | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2022.2120903 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014564373