A study of impacts on online purchase behaviour : information richness and website interactivity perspectives
Lili Ye, Zhihao Chen and Xueni Li
| Year of publication: |
2012
|
|---|---|
| Authors: | Ye, Lili ; Chen, Zhihao ; Li, Xueni |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 18.2012, 1/2, p. 3-15
|
| Subject: | online purchase behaviour | information richness | website interactivity | service management | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009633682