A study of opinion leaders in green consumption in Taiwan using the theory of reasoned action (TRA)
Chih-Ping Chen, Yanbin Tu, Y. Alex Tung
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Chih Ping ; Tu, Yanbin ; Tung, Y. Alex |
| Published in: |
International journal of sustainable economies management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Publ., ISSN 2160-9659, ZDB-ID 2673199-X. - Vol. 9.2020, 3, p. 33-50
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| Subject: | Environment | Green Consumption | Opinion Leaders | Organic Food | Theory of Reasoned Action | Taiwan | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Bio-Lebensmittel | Organic food | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJSEM.2020070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012657001