A Study of the Database Marketing Course in AACSB-Accredited Business Schools
| Year of publication: |
2007
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|---|---|
| Authors: | Teer, Harold B. ; Teer, Faye P. ; Kruck, S.E. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 29.2007, 3, p. 245-253
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