A study of the impact of package changes on orange juice demand
Jonq-Ying Lee; Zhifeng Gao; Mark G. Brown
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Jong-ying ; Gao, Zhifeng ; Brown, Mark G. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 6, p. 487-491
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Fruchtsaft | Fruit juice | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696005