A study on customer experience of using chatbots in banking sector with moderating role of age and gender
Year of publication: |
2025
|
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Authors: | Agarwal, Shubhangi ; Agarwal, Bhawna ; Gupta, Ruchika |
Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0077, ZDB-ID 2232948-1. - Vol. 14.2025, 1, p. 42-66
|
Subject: | banking industry | chatbots | customer experience | customer satisfaction | India | Smart PLS | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Indien | Bank | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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