A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods

Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about digital marketing among customers and the level of satisfaction towards digital advertisement on consumer goods. For this study 120 respondents from south-west Delhi were considered and surveyed using structured questionnaire. The data collected is analyzed using SPSS 25. The results of the survey are analyzed using chi square test