A Study on Impact of Demographic and Psycho-Social Factors on Impulsive and Compulsive Buying Behaviour in Organized Retail Environment

The present study has attempted to develop our understanding of the impact of demographic and psycho-social factors on impulse and compulsive buying behaviors. This behavior may well stem from several different causes that include personality and few other demographic factor as the most important among it. The relationship of the underlying personality and demographic factor on impulse and compulsive buying behaviors is both logical, useful, and is deserving of further exploration