A study on promotion with strategic two-stage customized bundling
Yeu-Shiang Huang, Jyh-Wen Ho, Guan-Jin Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Huang, Yeu-Shiang ; Ho, Jyh-Wen ; Wu, Guan-Jin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-15
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| Subject: | Add-on product | Bundling | Consumer heterogeneity | Two-stage customized bundling | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Theorie | Theory | Monopol | Monopoly | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Duopol | Duopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366277