A study on promotion with strategic two-stage customized bundling
Year of publication: |
2022
|
---|---|
Authors: | Huang, Yeu-Shiang ; Ho, Jyh-Wen ; Wu, Guan-Jin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-15
|
Subject: | Add-on product | Bundling | Consumer heterogeneity | Two-stage customized bundling | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Monopol | Monopoly | Beziehungsmarketing | Relationship marketing | Duopol | Duopoly |
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