A Study on Sampling Technique to Analyse the Matrix Organization in IT Outsourcing Industry

In order to obtain an anticipated outcome from the research, we need to have critical consideration in terms of organizations, population, sampling and appropriate sampling techniques which are critical for data collection of the study. Sampling technique is an important component in research design that decides the quality of the research work. In general, sampling technique which comes under probability sampling technique are preferred for research study but however there are some specific researches which needs non-probability sampling technique due to the nature of the research and various factors associated with it.While choosing the non-probability sampling technique careful consideration is needed in order to justify the selection and it should serve the purpose. Purposive sampling, also known as judgmental sampling or selective sampling or subjective sampling, is a type of non-probability sampling technique. In this paper we discuss the reason for using purposive sampling technique to analyze the matrix organization in ITO and also try to gauge its effectiveness