A Study on the Association between Social Media Consumption and Reading Preferences among College Students in Mizoram

The article discusses the impact of social media use on reading habits among college and university students in Mizoram, a state in northeastern India. Despite having a strong literary tradition and high literacy rates, there are concerns about declining reading habits among students, and social media is thought to be contributing to the problem. The article reviews relevant literature, including studies from other countries, and emphasizes the need for responsible social media use and guidance to ensure its positive impact on academic performance. The study aims to investigate the relationship between social media use and reading habits among students in Mizoram and fill the gap in knowledge. It also provides background information about Mizoram, its population, culture, and languages. The study provides insights into the demographics of the surveyed population, their leisure activities, and their reading habits. The study found a significant positive association between social media addiction and the amount of time spent on social media among college and university students, but mixed results regarding the association between social media use and reading habits and perceptions