A study on the effect of seller fairness on customer empathy and trust in online shopping focusing on the MZ generation
Sun-Ki Lee, Kyung-Jae Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Lee, Sun-Ki ; Lee, Kyung-Jae |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 19.2023, 1, p. 69-85
|
| Subject: | Consumer Complaints | Fairness Theory | Customer Empathy | Customer Trust | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Emotion | Beschwerdemanagement | Complaint management | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.19.1.202302.69 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211381