A study on the effects of cross-border e-commerce platform brand image on brand trust, brand attitude, and brand loyalty
Jiaming Liu, Huizhuo Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Jiaming ; Zhou, Huizhuo |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 19.2023, 4, p. 31-49
|
| Subject: | Brand Attitude | Brand Image | Brand Loyalty | Brand Trust | Cross-Border E-CommercePlatform | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Markenführung | Brand management | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.19.4.202308.31 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211708