A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Year of publication: |
2023
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Authors: | Bang Nguyen Viet |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 2, p. 205-227
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Subject: | Eco-labels | emerging market | green advertising | green brand equity | green marketing | Schwellenländer | Emerging economies | Öko-Marketing | Green marketing | Umweltzeichen | Eco-label | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management |
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